USWLD shall provide to USW, upon request, Product and Project Management Services for toll related products and services, including the following:

Product Design

- Develop concepts for new, tactical and strategic long distance products and services.

- Develop customer requirements including service performance requirements in all impacted Information Services and Network and vendor systems.

- Define service delivery requirements for the customer life cycle.

- Develop and obtain business case approval for product implementation.

- Develop and implement alpha and beta tests and perform post-roll out monitoring and evaluation.

Product Life Cycle Management

- Manage product life cycle staging (introduction, growth, maturity and decline).

- Assess and monitor post-product roll out financial, infrastructure and technical success.

- Enhance and adjust product functionality and service delivery process to address dynamic market expectations and maintain competitive position and financial integrity.

- Monitor and assess product market and competitor size and directions and evaluate current and future evolution of offerings.

- Develop and maintain product plans and product performance reporting, with the responsibility of assuring revenue plan, margin and product mix objectives are met.

Product Marketing

- Develop product pricing and promotional strategies.

- Implement and monitor product pricing and product promotions aimed at customer acquisition and retention.

- Work with internal organizations to create and deliver product training, product bulletins, sales brochures and materials, bid tools, etc., and when requested provide account-specific product support.

- Manage content of all internal and external product communications.

- Support the development of new distribution channels to target markets.

Project Management

- Provide procurement of the network and platform management for card services, i.e., calling, prepaid, etc.

- Secure resources for customer care and billing and collections support.

- Support ongoing enhancements and day-to-day monitoring of the platform associated with USW's cards, including but not limited to the following:

• service management and monitoring of the network and platform,
• product enhancement projects for a direct connection to the card validation center for fraud detection, redundant processing node, consolidation of nationwide rating and taxing with bill printing functions, and merger of Directory Assistance functionality into USW operations.

USW shall pay USWLD for such services in accordance with FCC rules and regulations.